Combat Builds Product Lines For The Future
By Robert Campbell
It's an old school of thought that athletes play sports and business men run businesses. Don't try to tell that to Team Combats premier players Scott Brown, Johnny McGraw, Jason Kendrick, or Rick Baker as these star players of Team Combat just might body slam you. Of course afterwards they will pick you up, dust you off, and try to sell you some awesome Combat gear.
This group of big time softball stars are highly professional ambassadors and sales reps for the Combat Sports Group. While most players are going over their batting average or home run totals, these highly motivated athletes/businessman were all going over their sales numbers and their 2012 sales strategies.
I got to see firsthand what these outstanding individuals and their company were all about as Senior Vice President of Combat Sports, Don "Coop" Cooper, cordially invited me to Combat's business offices in Kent, Washington for their February 8 & 9 Rep. and Independents annual sales meetings.
My first observation was "Wow these guys are intense." Every meeting, and there were of course several meetings throughout the two day extravaganza, was well planned out and built around two main goals: increase awareness of Combat's Softball, Baseball, Hockey, and Lacrosse products, and last but not least, "Increase sales."
Before any meetings got underway, it was appreciation time for those individuals who excelled during the previous 2011 season. Player Reps such as Dal Beggs and Jason Kendricks, as well as several Independents, were given special plaques and ovations from their counterparts for their high level of sales and success for the previous year.
Several of the meetings were split into two groups with Don Cooper running one group while National Sales Manager, Scott "Brownie" Brown, motivated and ran the second group.
"We are very excited about the new 2012 Slow pitch and Fastpitch bat line as a whole," said Senior Vice President of Combat Sports Don Cooper. "We have worked for two full years on this line. We have spent many a day conducting hands on field testing. After the line was completed, we really feel our new stamp bats are the best bats we have ever developed. The 2012 line will feature the Avarice and Spiked line as our top bats. The Spiked bat is our first multi-piece slow-pitch bat and the Avarice brings a completely different feel than any bat we have previously built."
The highlight of the two exciting days in Kent, Washington came early morning of the second day when Combat's President, Steve Sutherland, addressed the entire group by Skype from the Combat headquarters in Ottawa, Canada. In addition to praising everyone in the group for a job well done, Mr. Sutherland went over several aspects of the new Combat product lines which included discussions on their Softball, Baseball, Hockey, and Lacrosse products.
"The future for Combat is bright as we have new and exciting products coming out for the 2012 season," said Combat's President, Steve Sutherland. "With new products and our expanded facilities and state of the art production and machinery, and a very motivated sales team, we are confident and look forward to having great success in 2012 and beyond."
The proof is in the pudding, as Combats' latest line of sizzling hot bats has been put to the test in Softball Today's Bat Reviews testing program. We had slow pitch tournament players hit the slow pitch Avarice and travel ball fastpitch players hit the Avaritia. These bats have received top scores in line drives, distance, and durability.
"I am extremely excited about our new line of bats," said National Promotions Manager Johnny McCraw. The performance across the board on these new bats are as good as it gets. And our 'Maximum Performance Weight' allows a us to deliver a perfect weight size for any type of play."